PRIVACY POLICY
PRIVACY NOTICE
Last updated: May 16, 2026
Bull Hill Guest Ranch (“Bull Hill,” “Company,” “we,” “us,” or “our”) respects your privacy. This Privacy Notice explains how we collect, use, disclose, and safeguard personal information when you visit our website, contact us, make or manage a reservation, participate in ranch activities, attend events, sign up for communications, communicate with us by phone, email, or text message, or otherwise interact with Bull Hill Guest Ranch.
For purposes of this Privacy Notice:
“Website” means the Bull Hill Guest Ranch website and any page that links to this Privacy Notice.
“Services” means our Website, lodging and guest ranch services, reservation and booking services, ranch activities, events, communications, customer support, marketing, and related services.
“Personal information” means information that identifies, relates to, describes, or could reasonably be linked with an individual or household.
By using our Services, you acknowledge that you have read this Privacy Notice. If you do not agree with our practices, please do not use the Services.
TABLE OF CONTENTS
- What information do we collect?
- How do we use your information?
- Will your information be shared with anyone?
- Booking, payment, and third-party service providers
- Cookies and similar technologies
- How long do we keep your information?
- How do we keep your information safe?
- Do we collect information from minors?
- What are your privacy rights?
- Do-not-track and opt-out preference signals
- California and other state privacy rights
- International visitors
- Do we update this Privacy Notice?
- How can you contact us?
- How can you review, update, or delete your information?
- SMS messaging privacy
1. WHAT INFORMATION DO WE COLLECT?
Personal information you provide to us
We collect personal information that you voluntarily provide when you contact us, submit a form, request information, book a stay, manage a reservation, participate in ranch activities, join a group or event, sign up for communications, or otherwise interact with us.
The personal information we collect may include:
- Name
- Email address
- Phone number
- Mailing address
- Billing information
- Reservation details
- Guest names and party size
- Arrival and departure dates
- Accommodation preferences
- Activity preferences
- Dietary requests, accessibility requests, allergies, emergency contact information, or other safety-related information that you choose to provide
- Group, retreat, wedding, or event details
- Messages, questions, feedback, testimonials, or other communications you send us
- Photos, videos, or other content you choose to provide
- Marketing preferences
- Any other information you choose to submit to us
Please do not provide sensitive personal information unless it is needed for your reservation, safety, accessibility, dietary needs, or another specific service request. Where required by law, we will request additional consent before collecting or using certain sensitive information.
Payment and reservation information
When you make a reservation or payment, payment information may be collected and processed by our booking, payment, or hospitality technology providers. We may receive limited information such as reservation confirmations, payment status, billing details, transaction records, and related booking information. We do not intend to store full payment card numbers unless expressly disclosed and permitted through a compliant payment process.
Information collected automatically
When you visit our Website, certain information may be collected automatically, including:
- IP address
- Browser and device information
- Operating system
- Referring pages
- Pages viewed
- Dates and times of visits
- Approximate location inferred from IP address
- Website usage and interaction data
- Cookie and similar tracking information
This information helps us operate the Website, understand visitor activity, improve our Services, detect technical issues, prevent misuse, and support analytics and marketing.
Information from third parties
We may receive information about you from third parties, such as:
- Booking engines and reservation platforms
- Payment processors
- Travel or hospitality partners
- Event organizers or group leaders
- Marketing and analytics providers
- Social media platforms, if you interact with our pages
- Review platforms, if you submit public reviews
- Other guests, parents, guardians, or authorized representatives who provide information for a reservation or group stay
2. HOW DO WE USE YOUR INFORMATION?
We use personal information for business and operational purposes, including to:
- Respond to inquiries and contact requests
- Create, confirm, manage, and service reservations
- Process payments, deposits, refunds, and related transactions
- Provide lodging, meals, ranch activities, guest support, and event services
- Communicate with you about your stay, reservation, account, event, or inquiry
- Send administrative messages, confirmations, reminders, updates, and notices
- Provide customer service and respond to questions or concerns
- Support guest safety, accessibility, dietary needs, and emergency response
- Manage group events, retreats, weddings, corporate gatherings, or special packages
- Personalize your experience and remember preferences
- Request feedback or reviews
- Use testimonials, photos, or other submitted content where permitted by law and, when appropriate, with your consent
- Send marketing and promotional communications, where permitted
- Administer promotions, surveys, or special offers
- Improve the Website, Services, guest experience, and marketing efforts
- Analyze website usage and advertising effectiveness
- Detect, prevent, or address fraud, security incidents, or misuse
- Enforce policies, agreements, and booking terms
- Comply with legal, tax, accounting, insurance, safety, and regulatory obligations
- Protect the rights, property, safety, and security of Bull Hill, our guests, staff, and others
- Carry out any other purpose disclosed at the time information is collected
We may use aggregated or de-identified information for analytics, business planning, and service improvement.
3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?
We may share personal information when needed to operate our business, provide Services, comply with law, or protect rights and safety.
We may disclose information to:
Service providers. We may share information with companies that help us operate the Website, manage reservations, process payments, host data, send emails or texts, provide customer support, manage analytics, support marketing, maintain security, or perform other business services.
Booking and payment providers. When you book or pay through third-party systems, those providers may process your reservation and payment information according to their own privacy notices and terms.
Hospitality, event, and activity partners. We may share limited information with vendors, guides, instructors, transportation providers, event partners, or other parties involved in providing requested services.
Business partners. We may share information with partners where necessary to offer packages, promotions, or services you request.
Legal and safety purposes. We may disclose information if required by law, subpoena, court order, governmental request, insurance requirement, safety investigation, or to protect the rights, property, or safety of Bull Hill, our guests, employees, or others.
Business transfers. We may share or transfer information in connection with a merger, sale, financing, reorganization, acquisition, transfer of assets, or similar business transaction.
With your consent. We may share information for other purposes when you direct us to do so or give us permission.
We do not sell personal information for money. Some analytics, advertising, or cookie-based technologies, if used on our Website, may be considered “sharing” or “targeted advertising” under certain privacy laws. Where required, we will provide applicable opt-out choices.
4. BOOKING, PAYMENT, AND THIRD-PARTY SERVICE PROVIDERS
Our Website may link to third-party booking, payment, map, review, social media, advertising, or other external services. These third-party services may collect information directly from you and may have their own privacy notices, terms, and data practices.
We are not responsible for the privacy practices of third-party websites or services that we do not control. We encourage you to review the privacy notices of any third-party service you use to book, pay, review, message, map, or otherwise interact with Bull Hill.
5. COOKIES AND SIMILAR TECHNOLOGIES
We and our service providers may use cookies, pixels, tags, scripts, analytics tools, embedded content, and similar technologies to:
- Operate the Website
- Remember preferences
- Measure traffic and usage
- Improve Website performance
- Understand how visitors interact with our pages
- Support marketing and advertising
- Detect fraud or security issues
You can usually manage cookies through your browser settings. Blocking cookies may affect Website functionality.
If we use advertising or analytics tools that allow opt-outs, we will honor applicable opt-out choices as required by law.
6. HOW LONG DO WE KEEP YOUR INFORMATION?
We keep personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Notice, unless a longer retention period is required or permitted by law.
Retention periods may depend on:
- The type of information
- The reason it was collected
- Reservation, payment, tax, accounting, or legal requirements
- Insurance, safety, dispute, or fraud-prevention needs
- Whether you have an active relationship with us
- Our legitimate business needs
When personal information is no longer needed, we will delete, de-identify, or securely retain it in accordance with our legal and operational obligations.
7. HOW DO WE KEEP YOUR INFORMATION SAFE?
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, loss, misuse, alteration, or disclosure.
However, no method of internet transmission, electronic storage, or business operation can be guaranteed to be completely secure. You use the Website and transmit information to us at your own risk. Please use secure networks and avoid sending sensitive information through unsecured channels.
8. DO WE COLLECT INFORMATION FROM MINORS?
Our Website is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 without appropriate parental or guardian consent.
Because Bull Hill Guest Ranch is a family destination, parents, guardians, or adult group leaders may provide information about children for reservations, pricing, lodging, safety, dietary needs, accessibility, emergency contacts, or activity participation. Such information should be provided only by an authorized adult.
If you believe a child has provided personal information to us without appropriate consent, please contact us so we can review and take appropriate action.
We do not knowingly sell or share personal information of individuals under 16.
9. WHAT ARE YOUR PRIVACY RIGHTS?
Depending on where you live, you may have rights regarding your personal information, such as the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate information
- Request deletion of certain information
- Request a copy of certain information
- Object to or restrict certain processing
- Opt out of marketing communications
- Opt out of certain targeted advertising, sale, or sharing where applicable
- Withdraw consent where processing is based on consent
- Appeal a denied privacy request where applicable
- Not be discriminated against for exercising privacy rights
To exercise privacy rights, contact us using the information in the “How can you contact us?” section below.
We may need to verify your identity before fulfilling a request. Verification may require matching information you provide with information we already maintain. We will use verification information only for that purpose.
Marketing emails
You may unsubscribe from marketing emails by using the unsubscribe link in an email or by contacting us. Even if you opt out of marketing, we may still send non-marketing messages, such as reservation confirmations, payment notices, safety updates, or customer service responses.
10. DO-NOT-TRACK AND OPT-OUT PREFERENCE SIGNALS
Some browsers offer “Do Not Track” settings. Because there is not a consistent industry standard for responding to Do Not Track signals, we do not currently respond to those signals.
Where required by applicable law, we will process legally recognized browser-based opt-out preference signals, such as Global Privacy Control, as requests to opt out of applicable sale, sharing, or targeted advertising for the browser or device that sends the signal.
11. CALIFORNIA AND OTHER STATE PRIVACY RIGHTS
Residents of California and certain other states may have additional privacy rights. This section applies where we are subject to those laws.
Categories of personal information we may collect
In the past 12 months, we may have collected the following categories of personal information:
| Category | Examples | Collected |
|---|---|---|
| Identifiers | Name, email, phone number, mailing address, IP address, online identifiers | Yes |
| Customer records information | Contact details, billing details, payment-related records, reservation records | Yes |
| Protected classification information | Age range or child/adult status for reservations, accessibility information if provided | Yes, if provided |
| Commercial information | Reservations, lodging purchases, deposits, transaction records, guest preferences | Yes |
| Biometric information | Fingerprints, faceprints, voiceprints | No |
| Internet or network activity | Website usage, browser data, page views, interactions with ads or emails | Yes |
| Geolocation data | Approximate location from IP address; precise location only if voluntarily provided or enabled | Limited |
| Audio, visual, or similar information | Voicemails, photos, videos, or images you provide or consent to use | Yes, if provided |
| Professional or employment information | Business contact details for corporate groups, event planners, job applicants, or vendors | Yes, if provided |
| Education information | Student records | No |
| Inferences | Preferences, interests, stay history, marketing segments, guest preferences | Yes |
| Sensitive personal information | Dietary, allergy, accessibility, health, emergency, or safety information if you choose to provide it | Yes, if provided |
Sources of personal information
We may collect personal information from you, your authorized representative, parents or guardians, group leaders, third-party booking platforms, payment processors, service providers, social media platforms, analytics providers, and automatically through our Website.
Purposes for collection and disclosure
We collect and disclose personal information for the business and commercial purposes described in this Privacy Notice, including reservations, lodging, activities, payments, guest support, communications, safety, marketing, analytics, legal compliance, and business operations.
Sale or sharing of personal information
We do not sell personal information for money. If our use of advertising or analytics technologies is considered “sharing” or “targeted advertising” under applicable law, you may have the right to opt out.
Sensitive personal information
We use sensitive personal information only for permitted purposes, such as providing requested services, supporting safety, accessibility, dietary needs, emergency response, legal compliance, or other purposes allowed by law. We do not use sensitive personal information to infer characteristics in a way that would require a right to limit under California law, unless we provide the required notice and choices.
California “Shine the Light”
California residents may request information about certain disclosures of personal information to third parties for their own direct marketing purposes. To make a request, contact us using the information below.
Your state privacy requests
Depending on applicable law, you may request to know, access, correct, delete, obtain a copy of, or opt out of certain uses of your personal information. You may also designate an authorized agent to make a request on your behalf where permitted by law. We may require proof of authorization and may verify your identity directly.
We will not discriminate against you for exercising privacy rights.
12. INTERNATIONAL VISITORS
Bull Hill Guest Ranch is located in the United States. If you access our Website or Services from outside the United States, your information may be processed in the United States or other countries where our service providers operate.
Depending on where you live, you may have additional rights under privacy laws such as the General Data Protection Regulation or similar laws. Where applicable, our legal bases for processing may include performance of a contract, legitimate interests, consent, legal obligations, and protection of vital interests.
13. DO WE UPDATE THIS PRIVACY NOTICE?
We may update this Privacy Notice from time to time. The updated version will be indicated by a new “Last updated” date and will be effective when posted.
If we make material changes, we may notify you by posting a notice on the Website, sending a message, or using another reasonable method. We encourage you to review this Privacy Notice periodically.
14. HOW CAN YOU CONTACT US?
If you have questions or comments about this Privacy Notice or our privacy practices, you may contact us at:
Bull Hill Guest Ranch
3738 Bull Hill Road
Kettle Falls, WA 99141
United States
Email: tucker@bullhill.com
Toll Free: 1-877-BULL-HILL / 1-877-285-5445
Phone: 509-732-1171
15. HOW CAN YOU REVIEW, UPDATE, OR DELETE YOUR INFORMATION?
To request access to, correction of, deletion of, or updates to personal information we maintain about you, contact us using the information above.
Please include enough information for us to identify your record and respond to your request. We may ask for additional information to verify your identity or authority to make the request.
We may deny or limit a request where permitted by law, such as when information must be retained for tax, accounting, safety, fraud prevention, legal, insurance, dispute resolution, or reservation recordkeeping purposes.
16. SMS MESSAGING PRIVACY
If you provide your mobile phone number and opt in to receive text messages from Bull Hill Guest Ranch, we may use your phone number to send SMS or MMS messages related to your relationship with us.
Messages may include:
- Reservation confirmations
- Booking reminders
- Guest service messages
- Arrival, departure, or stay-related updates
- Event or group communications
- Customer care responses
- Safety, weather, or operational updates
- Promotional or marketing messages, if you have consented to receive them
Message frequency varies. Message and data rates may apply.
We do not sell, rent, or share your mobile phone number or SMS consent data with third parties for their own marketing purposes. We may share SMS-related information with service providers, wireless carriers, messaging platforms, and technology vendors as needed to deliver messages, maintain records, comply with law, and operate the messaging program.
You may opt out of SMS messages at any time by replying STOP to any message. For help, reply HELP or contact us directly using the contact information in this Privacy Notice.
If you request deletion of your phone number or SMS-related personal information, we will review and process your request in accordance with applicable law and our record retention obligations.